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America Saves Week 2025

Since 2007, America Saves Week has been an annual celebration, as well as a call to action for everyday Americans to prioritize successful savings habits and reducing debt responsibly. Each year, thousands of participating organizations join together to encourage our local communities to check in on their financial mindset and behaviors – focusing on a new topic each day of the week.

Zeal Credit Union is a proud participant of America Saves Week, bringing financial education front-and-center for the Hardworking Americans who bank on us. Last year, America Saves Week reached more than 3.9 million Americans, with savers depositing over $353 million dollars as a direct result of their efforts. This year, let’s aim even higher!

If you’re ready to start (or continue) your journey, we encourage you to identify your financial path with America Saves for encouragement, accountability, and support along the way! Click the “Pledge Now” button below to visit the America Saves website and pledge your savings goal now or select one of the topics below to go directly to that day’s topic.


To launch 2025’s America Saves Week, we’re kicking off Day One by focusing on the easiest and most effective way to save: Automatically!

Sometimes the smallest things have the greatest impact and saving is no different. Building the habit of saving, even if it’s just a little bit at a time, can change your financial situation for the better. When you think of saving as a habit, you’ll understand that savings is the journey – not the destination!

Establishing your savings habit can be as easy as splitting your direct deposit between two accounts, or setting up an automatic transfer through your financial institution to move a set amount of money to a separate savings share. By automatically putting money aside each month (or weekly, bi-weekly, or with each paycheck), you can save without the hassle.

Once you’ve set up automatic savings transfers, you can begin setting yourself attainable milestones that can be incredibly useful as you save for unexpected bills, the rising costs of living, or those “big moments” like a wedding, vacation, or new addition to the family.


It happens to us all: you’re on track with your savings goal and then an unexpected expense comes your way, disrupting your plans and turning your financials inside out.

Every day, Americans face unplanned costs or unexpected hurdles – whether it’s car repair, loss of a job, medical bills, or emergency home expenses.

For Day Two, we’re focusing on the importance of Saving for the Unexpected. When was the last time you built up your emergency fund? Life has a tendency to throw curveballs when you’re least prepared – building an emergency fund can help mitigate the uncertainty and stress of out-of-the-blue financial hits.


How do you save for major milestones? Buying a home, planning for retirement, or funding education can feel overwhelming when everyday expenses demand so much of your resources. Saving for competing priorities can be daunting, but breaking big goals down into manageable, achievable steps can make all the difference!

After all, it’s not about perfection. It’s about progress.

For Day Three of America Saves Week, we’re shining a light on Saving for Major Milestones, emphasizing that it’s possible to work toward significant financial goals – while still meeting your everyday needs.


In 2025, the financial landscape continues to challenge many Americans, as credit card usage remains high due to persistent inflation, rising living costs, and the reinstatement of student loan payments. Coupled with elevated interest rates, these pressures make it even harder for households of all ages to pay off debt while also saving for emergencies or achieving financial confidence.

In fact, Bankrate reported in January of 2025 that nearly HALF of credit cardholders carry debt from month to month, with an additional 36% of U.S. adults carrying more credit card debt than emergency savings, and 47% of adults reporting that money troubles negatively affect their mental health. The Education Data Initiative even reported that the average student loan debt is approximately $38,000 per borrower as of the end of 2024.

We could go on and on, but the bottom line is this: Paying Down Debt IS Saving. For Day Four of America Saves Week, we encourage you to take a hard look at your debt, your income, and what your options are for tackling it head-on.


The original intention of America Saves Week is to pause and do a financial check-in, allowing you to get a clear view of where your finances are, where you want them to be, and what small steps you can take now to put you on the right path. But what happens next?

For Day Five, break the money-talk taboo and make sure everyone in your life has the resources and knowledge necessary to become financially fit. We know breaking the silence on “hushed” topics, like money, can be difficult – but financial conversations are more important than ever – especially across generational gaps!

Making sure to share your generation’s knowledge on financial practices can help the next generation gain valuable insight, bolstering every generation to come. Whether you’re speaking with a friend, a parent, or a child, open dialogue can only strengthen your own financial confidence, but also create a supportive environment where everyone is encouraged to achieve their goals.


For even more financial resources, visit one of our year-round educational webpages